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Over the years, Nature's Sunshine has built its reputation on the basis of ethical conduct and focused primarily on the well-being of our customers. We are aware of how lucky we have been as a company. That’s why, whenever possible, we would like to show our gratitude by helping those who haven’t been as fortunate. Nature's Sunshine has changed the lives of people around the world for years, not only by promoting a healthy lifestyle, but also through charity. Sunshine Heroes Foundation was founded by Nature's Sunshine Distributors. It has influenced the quality of life for hundreds of thousands of children in 19 countries around the world. It all began in 2007, when two Nature's Sunshine Distributors, Travis and LaRee Hansen, went to Russia. They had problems starting their own family, so they decided to adopt a child from one of the Russian orphanages. The living conditions at the orphanage prompted the Hansens to establish the foundation. The foundation's first project was to fund the renovation of a children's hospital in Lyubetsy, Russia. Sunshine Heroes Foundation is a name that has been in operation since November 2013, and its change was to highlight the contribution of Nature's Sunshine to the foundation's charity activities.

Here are some of the achievements of the Sunshine Heroes Foundation.

Belize, March 2017 – "Water in Belize". The Foundation provides financial support for the drilling of the water intake, as well as educating the local community on how to use it. The operation provides constant access to water for Belize residents. 

Panama, November 2015 – the opening day of the eighth educational centre for children. The centre was established to reduce illiteracy among children. Local staff supported by foreign volunteers carry out educational projects and tutoring. By the end of the year more than 3,000 children will receive help.

Nicaragua, November 2014 – the opening of the seventh centre for local children. In addition to educational purposes, the centre also serves as a clinic and library.